Commercial Marketing Manager (Digital Products)

TL;DR

Commercial Marketing Manager (Digital Products): Driving the success of digital products by developing and implementing commercial marketing strategies with an accent on lead generation, customer re-engagement, and retention. Focus on collaborating with sales teams, creating multi-channel campaigns, and optimizing performance through data analysis and team leadership.

Location: This role is based in our Amsterdam, Netherlands Office, with a hybrid work model requiring in-person work three days a week or more. Flexible support to work from home or remotely is provided for the remaining days, with the option to work from (almost!) anywhere for up to four weeks a year.

Company

hirify.global, a division within Informa, creates global platforms for industries and organizes over 500 large-scale branded events, also providing year-round online platforms for business and product showcases.

What you will do

• Develop and implement a commercial marketing strategy to raise awareness and generate high-quality leads for the Digital Sales team.
• Partner with Digital Sales to understand business needs and create campaigns aligning with revenue goals.
• Ensure consistency across brand, sales, and marketing efforts by collaborating with Digital and Commercial Directors.
• Design and deliver multi-channel campaigns (web, SEO, email, PPC, print, telemarketing, event marketing) to drive Marketing Qualified Leads (MQLs).
• Set up and manage marketing campaigns in Salesforce, overseeing data segmentation and analysis to inform strategies.
• Lead, guide, and develop a team of two Marketing Executives to meet commercial marketing needs for digital products.

Requirements

• 3+ years of marketing experience, with a focus on B2B lead generation.
• Proven experience in managing and developing high-performing teams.
• Proficiency in Salesforce is highly preferred.
• Knowledge of marketing automation and project management tools (e.g., Eloqua, Asana, Monday.com).
• Experience with data segmentation, CMS, web analytics, A/B testing, and design tools (e.g., Treasure Data, Adobe Experience Manager, Adobe Analytics, Adobe Target, Photoshop, InDesign, Figma, Canva, Turtl).
• Full fluency in English is required.

Culture & Benefits

• A welcoming culture with in-person and online social events, a charity day, and active diversity and inclusion networks.
• Opportunity to take up to 4 days per year for volunteering, with charity match funding.
• Career development with bespoke training, mentoring platforms, and access to LinkedIn Learning.
• 24 days annual leave, plus a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year.
• A ShareMatch scheme allowing you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and a healthy living subsidy.