Director Global Digital Marketing (Gamedev)

TL;DR

Director Global Digital Marketing (Gamedev): Lead the design and delivery of an integrated digital ecosystem connecting game, brand, and player experience across all touchpoints in a live service, F2P environment with an accent on digital infrastructure, player engagement, and cross-functional collaboration. Focus on orchestrating digital channels, experience design, live service integration, and strategic roadmap alignment from Alpha to launch and beyond.

Location: Onsite in Los Angeles, California, United States

Salary: $176,600–$261,380 per year

Company

hirify.global Games is a global video game publisher known for critically acclaimed franchises across multiple platforms, including NBA hirify.global, Borderlands, and Civilization, headquartered in Novato, California.

What you will do

• Own strategic roadmap for digital channels across player lifecycle from awareness to retention.
• Orchestrate connected player journey across web, community, email/CRM, social, and in-game overlays.
• Partner with Live Ops, Product, and Publishing teams to translate in-game events into digital experiences.
• Build integrated roadmap from Private Alpha to Launch with phase-specific objectives and success metrics.
• Evaluate and implement digital tools/platforms for CMS, A/B testing, player segmentation, and personalization.
• Lead cross-functional collaboration with Creative, Comms, Community, and UA teams to align messaging and campaigns.

Requirements

• Must be onsite in Los Angeles, California, United States.
• 10+ years in F2P, live service, digital or product strategy roles at global tech or high-growth startup.
• Deep understanding of platform business models and multi-sided ecosystems.
• Proven success building roadmaps intersecting data, design, product, and GTM.
• Exceptional executive communication and cross-functional leadership skills.

Culture & Benefits

• Comprehensive benefits including medical, dental, vision, and life insurance.
• 14 paid holidays and 15–25 days paid vacation or discretionary time off.
• Up to 10 paid sick days and paid parental and compassionate leave.
• Wellbeing programs and family planning support.
• Commuter benefits and fitness expense reimbursements.
• Eligibility for 401(K) plan and Employee Stock Purchase Program.