Channel Marketing Specialist

TL;DR

Channel Marketing Specialist: Creating, executing, and managing subscriber acquisition direct response campaigns to drive subscription volume and revenue across the network with an accent on channel-specific sales objectives and profitability. Focus on developing marketing strategies, driving partner engagement, and managing partner event strategies.

What you will do

• Develop and execute marketing strategy focused on new partner acquisition and partner engagement.
• Drive new end user sales and retention within partner programs.
• Manage channel communications to reach partner segments with compelling content.
• Identify and apply wins from other marketing programs to channel programs.
• Implement channel campaigns to expand market share and pursue growth targets.
• Own partner event strategy including sponsorship, planning, communication, and follow-up campaigns.

Requirements

• Experience in SaaS industry required; MarTech or CRM experience strongly preferred.
• At least three years of experience in channel marketing.
• Generalist mindset with willingness to take on diverse marketing tasks.
• Analytical mindset to measure success using performance metrics.
• Strong verbal and written communication skills with ability to collaborate cross-functionally.
• Ability to work strategically and tactically with strong work ethic.