CRM & AI Automation Manager (AI)

TL;DR

CRM & AI Automation Manager (AI): Building and optimizing an AI-enhanced lifecycle marketing engine with an accent on personalized user communication across email, push notifications, and in-app messages. Focus on creating automated user journeys, improving retention, and increasing lifetime value using Braze and AI tools.

Location: Hybrid in Poland with option to collaborate in-person.

Company

hirify.global is the world’s first AI Fitness Personal Trainer, transforming health and wellness through smart, personalized, AI-powered guidance.

What you will do

• Own and manage cross-channel messaging across email, push, and in-app communications.
• Create automated onboarding, engagement, activation, and win-back flows.
• Utilize AI tools and Braze automation for personalized communication at scale.
• Define user segments and build adaptive journeys within Braze Canvas.
• Run A/B tests on various messaging elements and analyze results to iterate quickly.
• Analyze channel performance and collaborate with product and growth teams on insights and assets.

Requirements

• 4–6+ years of experience in CRM, lifecycle, or retention marketing.
• Strong hands-on experience with Braze, including Canvas, Liquid, segmentation, and analytics.
• Highly data-driven with proven experience running experiments and analyzing results.
• Comfortable working with AI tools for content creation and optimization.
• Skilled at building automated, scalable messaging flows.
• Excellent communication and strong project management skills.

Culture & Benefits

• Be part of a fast-growing fitness and lifestyle startup.
• Help shape the internal engine of an exciting AI consumer product.
• Enjoy an excellent, person-oriented work environment.
• Benefit from a remote-friendly environment with in-person collaboration options.
• Opportunity to contribute to an exceptional user experience and make an impact.