Content & Product Marketing Specialist

TL;DR

Content & Product Marketing Specialist: Creating and managing high-quality content, supporting product marketing and social media growth, and maintaining the company website with an accent on product storytelling and digital brand presence. Focus on crafting clear product messaging, managing social channels, and collaborating cross-functionally to drive marketing success.

Location: Detroit, MI, onsite

Company

hirify.global helps sales and revenue teams plan, execute, and grow with their Sales Performance Management suite.

What you will do

• Develop and manage content across blogs, guides, landing pages, email, and sales enablement materials.
• Support product marketing efforts including product launches, messaging, and competitive positioning.
• Manage and grow social media presence, primarily on LinkedIn.
• Maintain and update the company website using WordPress or Webflow.
• Collaborate with Product, Sales, Customer Success, and Marketing teams to ensure aligned messaging.

Requirements

• Location: Must be based in Detroit, MI for onsite work
• 3–6 years experience in content and/or product marketing.
• Strong writing and communication skills with ability to simplify complex concepts.
• Experience managing social media with measurable growth, preferably LinkedIn.
• Hands-on experience with WordPress or Webflow and understanding of SEO.
• Familiarity with Salesforce ecosystem or B2B SaaS preferred.

Nice to have

• Experience with Canva, Figma, or light design tools.
• Experience with HubSpot and AI enthusiasm.
• Experience writing technical or product-focused content.
• Familiarity with SEO tools like Semrush.