Principal Marketing Manager (Digital Experience)

TL;DR

Principal Marketing Manager (Digital Experience): Leading and executing creative, branding, and digital processes across various communication channels, with an accent on developing new brand identity and managing the corporate website. Focus on driving comprehensive analytics, ensuring brand adherence for creative assets, and optimizing digital engagement initiatives.

Location: Remote (US), with occasional travel to California headquarters.

Company

hirify.global delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert opportunities faster.

What you will do

• Lead creative, branding, and digital processes and execution across communications and media.
• Orchestrate the development of a new/enhanced brand identity, working with internal stakeholders and agencies.
• Own the corporate website, managing the development and delivery of copy, design, graphics, and creative content.
• Drive comprehensive, consistent website analytics, including heatmapping, personalization, and A/B testing, to improve results.
• Manage creative projects from design through to production with transparency, feedback, and within schedule and budget.
• Develop and manage an online community site, working with marketing, communications, and product management.

Requirements

• At least 15 years of hands-on experience with progressive growth in managing and supporting creative, branding, and digital processes within B2B technology.
• Bachelor’s degree in graphic arts and/or communications with web and design work experience.
• Technical skills: Adobe Creative Suite, WordPress, Elementor, SEO, Google Analytics, HTML.
• Experience leading major rebranding and website development projects.
• Excellent communication, presentation, analytics, and project management skills.
• Ability to manage multiple service requests, operational budgets, and outside agencies.

Culture & Benefits

• Holistic compensation package including competitive salary, incentives (bonus and equity), and comprehensive benefits.
• Opportunities for career development.
• A remote-friendly "Plan, Do, Check, Act" environment that embraces ingenuity, collaboration, ownership, and achievement.
• Focus on helping B2B tech vendors leverage AI-driven revenue growth intelligence.