Product Marketing Manager (Marketing)

TL;DR

Product Marketing Manager (Marketing): Defining and executing product positioning, messaging, and go-to-market strategies for a cloud-based accounting software with an accent on market research, competitive analysis, and customer understanding. Focus on driving growth, increasing engagement, and ensuring product-market fit within the accountancy industry.

Location: Hybrid, minimum two days a week in the office, with options in Belgium (Ghent, Mont-Saint-Guibert), UK (London), Netherlands (Gouda), or Luxembourg.

Company

hirify.global is a cutting-edge cloud software solution built by accountants, for accountants, focused on enhancing the accountancy profession through AI and automation, and is now proudly part of the Visma Group.

What you will do

• Define and develop compelling product positioning and messaging.
• Develop and execute Go-to-Market (GTM) strategies for product launches and growth.
• Equip the sales team with necessary tools, training, and collateral for effective product sales.
• Orchestrate and manage the successful launch and promotion of new products.
• Conduct market and competitor analysis to understand customer needs and pain points.
• Collaborate cross-functionally with product management, sales, and marketing teams.

Requirements

• 7-10+ years of extensive experience in product marketing or related roles.
• Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrated success in creating and executing demand generation strategies.
• Strong verbal and written communication skills to articulate product value.
• Proficient in analyzing market research, competitor insights, and performance data.
• Excellent interpersonal skills for effective cross-functional collaboration.

Nice to have

• Master’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Join a growing SaaS company, now part of Visma, a European leader in cloud software.
• Take part in regular team activities, retreats, and offsites to foster connection.
• Access career development opportunities and a personal training allowance.
• Enjoy company-wide Wellbeing Days off each month.
• Receive a competitive rewards package with tailored benefits.
• Work in a hybrid setup, with a minimum of two days a week in the office.