Product Marketing Manager (Product Led Growth)

TL;DR

Product Marketing Manager (Product Led Growth): Develop and execute go-to-market plans and Product Led Sales strategies for standalone products with an accent on product positioning, competitive analysis, and customer engagement. Focus on building marketing content, managing product launches, and collaborating cross-functionally to drive product revenue growth.

Location: Remote (Canada)

Company

hirify.global is a global leader in data-first contract lifecycle management software, leveraging AI and integration capabilities to deliver intelligent contract solutions.

What you will do

• Build and maintain Product Led Sales market introduction and standards for standalone products
• Develop and execute comprehensive marketing plans in collaboration with product, engineering, and marketing teams
• Create compelling go-to-market materials including web content, presentations, and white papers
• Manage product launches and new software releases
• Conduct competitive analysis and share insights with relevant teams
• Serve as product evangelist at industry events and support sales teams with training and messaging

Requirements

• Location: Must be based in Canada or able to work remotely from Canada
• Minimum five years of product marketing experience
• At least two years experience with Product Led Growth or Product Led Sales
• Proven ability to develop marketing content and manage product positioning
• Experience launching products and collaborating across functions
• Strong customer engagement and demand generation skills

Nice to have

• Bachelor’s degree or equivalent experience
• Knowledge of contract management, legal tech, procurement, or sales operations marketplaces

Culture & Benefits

• Supportive, diverse, and inclusive workplace valuing authentic employee experience
• Flexible remote work with healthy work/life balance
• Floating holidays and quarterly wellness days
• Multiple Employee Resource Groups (ERGs)