Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Leading product marketing strategies for AI-enabled data analytics solutions with an accent on creating compelling customer stories and sales enablement tools. Focus on driving business growth by effectively positioning products across their full lifecycle, from launch to sunset.

Location: Hybrid in Edinburgh or London, UK. Expected to work from the office at least 2 days per week. Flexible working required to accommodate different time zones.

Company

hirify.global is a global data and analytics business providing insights for the renewables, energy, and natural resources industries, enhanced by technology and human intelligence.

What you will do

• Formulate value-driven customer propositions and product use cases based on market insights.
• Define target markets and buyer personas, creating messaging for strategic selling.
• Lead go-to-market planning, translating roadmaps into compelling value propositions.
• Develop sales enablement tools like product playbooks, battlecards, and sales decks.
• Own product positioning and messaging across the full product lifecycle to achieve commercial goals.

Requirements

• Expertise in business-to-business product marketing.
• Experience in product marketing roles and managing the product lifecycle.
• Excellent communication and storytelling skills.
• Strong market, customer, and results focus with organizational skills.
• Ability to build relationships and manage stakeholders effectively.
• Curiosity about data and analytics in solving critical business issues.
• Ability to work hybrid from Edinburgh or London, UK, at least 2 days per week.
• Flexible working required to accommodate global team time zones.

Culture & Benefits

• Inclusive, Trusting, Customer committed, Future Focused, Curious values.
• Hybrid working environment.
• Support for physical or mental disability during application/hiring process.
• Committed to equal opportunities.