Growth Marketing Director (HRTech)

TL;DR

Growth Marketing Director (HRTech): Designing and executing a comprehensive Go-To-Market strategy to accelerate revenue growth and expand brand awareness across North America, with an accent on establishing presence in HR industry events and driving inbound lead generation. Focus on aligning marketing efforts with sales and product for regional expansion and monitoring KPIs for maximum impact.

Location: Remote (North America only)

Company

hirify.global builds infrastructure to power borderless teams by handling global payroll, benefits, taxes, and compliance, enabling businesses to hire anyone anywhere compliantly.

What you will do

• Design and execute comprehensive Go-To-Market strategies to accelerate revenue growth and brand awareness in North America.
• Establish and scale company presence at HR industry events, conferences, and communities in North America.
• Lead integrated marketing campaigns (digital, social, podcasts, YouTube, PR, events, and content).
• Partner with internal and external creators to produce compelling content, thought leadership, and case studies.
• Monitor marketing KPIs, track ROI, and adjust strategies in real time for maximum impact.
• Collaborate closely with Sales, Product, and Leadership teams to align messaging and drive conversions.

Requirements

• 5–8 years of progressive experience in B2B SaaS marketing in fast-paced, high-growth environments.
• Proven track record of building and scaling Go-To-Market and demand generation strategies targeting North American markets.
• Strong background in event marketing and community-driven growth within North America.
• Hands-on experience leveraging social media, podcasts, and YouTube for brand awareness and lead generation.
• Solid understanding of digital marketing, SEO, content marketing, and PR.
• Data-driven mindset with expertise in marketing analytics and performance tracking.
• English: C2 fluency required.

Nice to have

• HRTech experience.
• Spanish language proficiency.

Culture & Benefits

• Competitive salary and growth opportunities.
• Asynchronous and Remote-First (or Hybrid) work environment.
• Ability to work from abroad for a short period of time.
• Provision of necessary hardware for all new joiners.
• Commitment to building a global, diverse team and fostering internal development.