Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Lead go-to-market strategy and product launches for a universal banking assistant powered by AI, focusing on positioning, messaging, and cross-functional enablement. Focus on crafting technical content, driving competitive intelligence, and enabling revenue teams to maximize adoption and market success.

Location: Remote with preference for San Jose or San Francisco Bay Area, United States

Company

hirify.global builds an AI-powered universal banking assistant aiming to transform financial well-being for millions of U.S. consumers by replacing legacy banking systems.

What you will do

• Craft differentiated positioning and messaging based on market research and competitive analysis.
• Lead product launches with cross-functional coordination including sales, demand generation, and customer success.
• Create technical content and assets such as white papers, demos, and webinars to translate features into customer value.
• Enable revenue teams with sales plays, training, and tools to improve win rates and deal sizes.
• Act as a market evangelist representing the company at events and gathering field feedback.
• Drive competitive intelligence and partner on demand generation campaigns.

Requirements

• Location: Must be able to work remotely with preference for San Jose or San Francisco Bay Area, USA.
• 5+ years experience in product marketing or related technical roles in B2B SaaS or developer-focused products.
• Proven success in product launches with measurable revenue impact.
• Strong technical aptitude and ability to communicate complex ideas clearly.
• Bachelor’s degree in Computer Science, Engineering, or related field or equivalent experience.
• Background in AI/ML, cloud infrastructure, or fintech.

Nice to have

• Experience with product-led growth and usage-based pricing models.
• Public speaking experience at industry events or webinars.
• Experience working with channel partners.

Culture & Benefits

• 100% paid health, dental, and vision care.
• 401(k) match and financial wellness perks.
• Discretionary PTO and paid parental leave.
• Remote-first flexibility.
• Mental health, wellness, and family benefits.
• Mission-driven team focused on shaping the future of banking.