Senior Customer Marketing Manager

TL;DR

Senior Customer Marketing Manager (Marketing): Lead strategic customer marketing initiatives to maximize advocacy, retention, and growth with an accent on customer storytelling, events, and cross-team collaboration. Focus on developing measurable programs that deepen customer relationships and elevate brand reputation in a B2B SaaS environment.

Location: Hybrid in Munich with remote work within the EU

Company

hirify.global is a leading German Workforce Management Software company with a strong growth record, listed on SDAX and TecDAX, and recognized as a Top Employer.

What you will do

• Develop and execute customer marketing strategies to drive advocacy, upsell, and retention.
• Create and activate customer stories, case studies, testimonials, and press releases.
• Plan and organize customer webinars and events to showcase successful partnerships.
• Collaborate closely with sales and customer success teams to align marketing efforts.
• Build programs to capture customer feedback and leverage success metrics.
• Track and analyze KPIs to measure impact and refine strategies.

Requirements

• Location: Based in or near Munich with hybrid work model and remote within the EU
• 7+ years experience in B2B customer marketing or advocacy, ideally in SaaS or tech sectors.
• Strong strategic, analytical, and cross-functional collaboration skills.
• Excellent copywriting, storytelling, and communication skills.
• Languages: Native-level German and business-fluent English (C1/C2) required

Culture & Benefits

• Competitive rewards including profit-sharing and employee stock program.
• Structured onboarding and leadership development with access to ATOSS Academy.
• Flexible hybrid work culture with 30 days vacation and diversity commitment.
• Engaging team environment with events, retreats, and in-house barista.
• Health and wellbeing programs including check-ups and wellness memberships.
• Stable growth with 19+ years record revenue and certified Top Employer status.