TL;DR

Growth Marketing Manager (Digital Health): Responsible for identifying, validating, and scaling new customer acquisition channels with an accent on emerging paid and non-paid platforms. Focus on launching and optimizing channels, performance KPIs, and data-driven growth hacking techniques.

Location: Hybrid with 2-3 days onsite presence in Berlin/Brandenburg area

Company

%hirify_global% is an innovative InsurTech company offering digital supplementary insurance plans focused on preventive care and customer-centric service in Germany.

What you will do

Own and scale new customer acquisition channels including TV, email, and emerging paid platforms
Manage performance KPIs such as CAC, ROAS, payback period, and funnel conversion
Conduct A/B testing and optimize campaigns based on analytics
Monitor industry trends and competitors to identify new opportunities
Collaborate with Brand, Product, Data, and Country Managers
Align channel tests and investments with Marketing Leadership's strategic priorities

Requirements

Location: Ideally based in Berlin/Brandenburg area for hybrid work
3-5 years experience in performance or growth marketing in scale-up or digital-first company
Strong analytical skills and experience with growth metrics (CAC, CVR, LTV)
Business fluent English; German is nice to have
Experience working with cross-functional teams
Growth mindset and data-driven decision making

Culture & Benefits

Attractive fixed salary and increasing vacation days
Flexible mobility options and hybrid work with up to 60 days work abroad in EU
Free mental health coaching and product testing
Learning budget and regular feedback
Team events, community days, and pet-friendly office