Growth Marketing Manager (Digital Health)

TL;DR

Growth Marketing Manager (Digital Health): Responsible for identifying, validating, and scaling new customer acquisition channels with an accent on emerging paid and non-paid platforms. Focus on launching and optimizing channels, performance KPIs, and data-driven growth hacking techniques.

Location: Hybrid with 2-3 days onsite presence in Berlin/Brandenburg area

Company

hirify.global is an innovative InsurTech company offering digital supplementary insurance plans focused on preventive care and customer-centric service in Germany.

What you will do

• Own and scale new customer acquisition channels including TV, email, and emerging paid platforms
• Manage performance KPIs such as CAC, ROAS, payback period, and funnel conversion
• Conduct A/B testing and optimize campaigns based on analytics
• Monitor industry trends and competitors to identify new opportunities
• Collaborate with Brand, Product, Data, and Country Managers
• Align channel tests and investments with Marketing Leadership's strategic priorities

Requirements

• Location: Ideally based in Berlin/Brandenburg area for hybrid work
• 3-5 years experience in performance or growth marketing in scale-up or digital-first company
• Strong analytical skills and experience with growth metrics (CAC, CVR, LTV)
• Business fluent English; German is nice to have
• Experience working with cross-functional teams
• Growth mindset and data-driven decision making

Culture & Benefits

• Attractive fixed salary and increasing vacation days
• Flexible mobility options and hybrid work with up to 60 days work abroad in EU
• Free mental health coaching and product testing
• Learning budget and regular feedback
• Team events, community days, and pet-friendly office