Senior Product Owner (App Growth)

TL;DR

Senior Product Owner (App Growth): Leading the growth strategy and delivery of initiatives to increase mobile app downloads and adoption for the Scottish Widows app with an accent on cross-functional collaboration, data-driven experimentation, and customer-centric proposition development. Focus on defining and executing growth roadmaps, optimizing user journeys, and driving measurable outcomes in a regulated fintech environment.

Location: Hybrid in Edinburgh, United Kingdom

Salary: £80,000 – £95,000

Company

hirify.global is a major UK financial institution investing in digital transformation to serve 26 million customers.

What you will do

• Define and execute growth strategy to increase app downloads and active usage aligned with digital objectives.
• Develop and manage roadmap of acquisition, activation, and engagement initiatives prioritizing impact and ROI.
• Collaborate with marketing, engineering, and analytics teams to deliver integrated campaigns and optimized user journeys.
• Use data, research, and A/B testing to identify barriers and improve conversion rates.
• Shape compelling value propositions and incentives to encourage app engagement.
• Monitor KPIs and report performance to senior stakeholders, ensuring governance and compliance.
• Lead and coach a Product Owner, fostering a high-performance culture.

Requirements

• Location: Hybrid role based in Edinburgh, UK
• English: B2 level or higher (job posted in English)
• Proven senior product ownership experience in digital growth, preferably mobile app acquisition or engagement.
• Strong strategic influence and ability to align multiple business areas and senior leaders.
• Customer-centric mindset with deep understanding of user behavior and data-driven decision making.
• Leadership skills with experience coaching product teams and fostering innovation.

Culture & Benefits

• Inclusive and diverse work environment with focus on belonging and accessibility.
• Generous pension contribution up to 15% and annual performance-related bonus.
• Share schemes including free shares and lifestyle benefits like discounted shopping.
• 30 days holiday plus bank holidays and generous parental leave policies.
• Wellbeing initiatives and support for employees with disabilities or health conditions.