Staff Researcher (Consumer Insights)

TL;DR

Staff Researcher (Consumer Insights): Leading consumer insights strategy for hirify.global's core franchises, providing player insights and recommendations based on primary and secondary research and data analysis with an accent on methodological rigor and product impact. Focus on identifying and executing innovative research methods to understand player needs, behaviors, and motivations for marketing, product, and commercial strategy.

Location: Hybrid in Frisco, Texas, United States

Company

hirify.global Games is a global video game company, publishing world-class games across multiple technologies and genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

What you will do

• Lead consumer insights strategy for hirify.global’s portfolio of core franchises.
• Contribute to the research and insights team’s ‘research excellence pillar’, with a focus on cross-functional partnerships and product impact.
• Serve as a trusted advisor to key internal partners across teams; build and cultivate relationships with diverse groups.
• Be responsible for the overarching Learning Agenda for assigned franchise(s) and/or Business Units.
• Identify, design, and complete qualitative and quantitative market research studies.
• Present research findings and recommendations to senior teams in a clear and compelling manner.

Requirements

• 6+ years of experience in market research or consumer insights, either client-side or at a research agency.
• A consistent track record of impact and personally conducting qualitative and/or quantitative primary research.
• Strong analytical and statistical skills.
• Excellent communication skills (verbal and written) and comfort presenting information.
• Strong interpersonal skills; able to work with a variety of personalities, skills, geographies, and seniority levels.
• Ability to travel, both domestically and internationally.

Nice to have

• Experience in the Entertainment and/or Games industry; Passion for video games.
• Experience with quantitative / statistical software (e.g. SPSS, SAS, R, Q, Python, Tableau).

Culture & Benefits

• Create an inclusive work environment that encourages teams to Come as You Are.
• Dedicated to diversity and inclusion, ensuring reasonable accommodation for qualified individuals with disabilities.