PPC Specialist (Marketing)

TL;DR

PPC Specialist (AdTech): Developing and launching ad campaigns in Google Ads, Bing Ads, Meta Ads and other platforms with an accent on ROI improvement. Focus on campaign analysis, monitoring and creation of reports using Google Analytics 4.

Location: Unique art spaces for coworking or possibility of remote work

Salary: Competitive compensation in USD

Company

hirify.global is an international Support-as-a-Service company that provides secure technical and customer support services, as well as services related to improving customer experience for growing companies around the world.

What you will do

• Develop strategies, collect semantics and launch campaigns in Google Ads, Bing Ads, Meta Ads and other platforms.
• Analyze and optimize advertising campaigns to increase ROI.
• Prepare technical specifications for copywriters and designers.
• Monitor campaigns and their performance daily/weekly, and analyze competitors.
• Create reports on the effectiveness of marketing campaigns, including using Google Analytics 4.

Requirements

• 3+ years of experience in setting up advertising in Google Ads (Search, GDN, Performance Max).
• Basic skills in working with analytical and tracking services: Google Analytics 4, Looker Studio, Keyword Planner, Google Tag Manager.
• Knowledge of key marketing metrics: CPA, CPC, CTR, CPM, CPL, etc.
• English language proficiency at Upper-Intermediate (B2) or higher (oral and written).
• Confident user of Excel, Google Sheets, PowerPoint and Keynote.

Culture & Benefits

• Providing services during business hours.
• Communication based on trust and no activity trackers.
• Harmony between project workload and personal time, as well as an internal medical policy.
• Creative community and people-oriented culture and mutual feedback.
• Attractive rewards for inviting friends.
• Paid onboarding and access to the corporate library.