Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Shaping hirify.global’s positioning and messaging for Education and Corporate segments across geographic markets with an accent on turning product launches into clear narratives that drive adoption, revenue, and differentiation. Focus on defining segment-specific value propositions, owning end-to-end GTM planning, and equipping internal teams with effective enablement tools.

Location: Bruxelles, Paris (Possible partial remote)

Company

hirify.global is an interactive platform transforming classrooms and corporate training by empowering educators and trainers globally.

What you will do

• Define segment-specific positioning, value propositions, and key narratives.
• Own end-to-end Go-to-Market planning for new features and product improvements.
• Build launch toolkits including landing pages, scripts, demos, and sales decks.
• Coordinate content creation with the Content team or freelancers.
• Produce key strategic content directly when needed for speed and narrative consistency.
• Build and maintain materials to enable Sales and Customer Success teams.

Requirements

• Experience: 3+ years in Product Marketing, ideally in a B2B SaaS and international environment.
• Education: Bachelor or Master in Marketing, Business, or related field.
• Languages: French and English bilingual required.
• Strong organizational and communication skills.
• Collaborative, self-starter, and passionate about education technology.

Culture & Benefits

• Mission-driven: Make learning effective and engaging.
• Fast-scaling company across Europe, US, and LATAM.
• Work with academic institutions and corporate teams.
• International and high-growth environment.

Hiring process

• 30’ Screening interview with Recruitment Manager.
• 30' Interview with future manager.
• 60’ Business Case with Head of Marketing.
• 30’ Panel interview with future colleagues.
• 30’ interview with CEO.