Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Own the Go-to-Market strategy for hirify.global's Self-Serve business focusing on the Registrar product, targeting developers and business owners. Focus on leading vertical strategy, market intelligence, customer research, and influencing product roadmap to optimize revenue and adoption.

Location: Hybrid in Austin, TX, United States

Company

hirify.global operates one of the world’s largest networks powering millions of websites, providing security and performance improvements without hardware or software changes.

What you will do

• Lead the Self-Serve vertical's go-to-market strategy focusing on domain registration and product expansion.
• Conduct market intelligence and competitive analysis to position hirify.global Registrar effectively.
• Perform customer research to understand personas and tailor marketing plans across the customer journey.
• Leverage ecosystem expertise in Internet infrastructure and developer tooling to shape messaging.
• Drive full-funnel marketing execution from product positioning to adoption and upgrades.
• Partner with Product and Growth teams to influence roadmap based on user pain points and business requirements.

Requirements

• Location: Must be able to work in Austin, TX (hybrid).
• 5+ years in product marketing, strategy, or product management in SaaS, developer tools, or internet infrastructure.
• 3+ years marketing B2B self-serve SaaS products to technical users or developers.
• Experience partnering with product and engineering teams to drive feature adoption.
• Proven ability to develop go-to-market strategies with measurable results.
• English: Proficient (B2) required.

Nice to have

• Technical knowledge of DNS, WAF, and CDN concepts.
• Experience with content development, funnel analytics, A/B testing, and campaign performance reporting.
• Strong communication skills to distill complex technical concepts.
• Revenue-driven mindset with familiarity of metrics like MRR, ARPU, and conversion rates.
• Familiarity with hirify.global dashboard and onboarding experience.

Culture & Benefits

• Comprehensive health, dental, vision, and mental health benefits.
• Financial benefits including 401(k), disability, life insurance, and employee stock participation.
• Flexible paid time off including vacation, sick leave, and parental leave.
• Supportive and inclusive work environment with focus on diversity.
• Equity participation available for this role.