Demand Generation Strategist

TL;DR

Demand Generation Strategist (Marketing): Designing and executing integrated growth marketing strategies using HubSpot’s Loop Marketing Framework to drive pipeline, customer expansion, and revenue growth with an accent on ABM, PLG, and revenue operations. Focus on building trusted advisor relationships, optimizing marketing automation, and delivering data-driven insights to connect marketing performance to business outcomes.

What you will do

• Design and implement growth strategies based on HubSpot’s Loop Marketing Framework to drive pipeline and customer value.
• Lead executive workshops to define priorities, KPIs, and integrated marketing frameworks.
• Build trusted advisor relationships linking marketing initiatives to business impact.
• Apply expert knowledge of HubSpot Marketing, Sales, and Service Hubs to optimize automation and reporting.
• Collaborate cross-functionally with content, paid media, SEO, and RevOps teams to activate scalable growth strategies.
• Develop and share frameworks and playbooks to elevate strategist capabilities and client outcomes.

Requirements

• Remote work with standard Eastern Time business hours.
• 5+ years of B2B growth marketing experience in demand generation, ABM, PLG, preferably in agency, consultancy, or SaaS.
• Deep expertise in HubSpot Marketing, Sales, and Service Hubs including automation and reporting.
• Strong analytical skills with proficiency in HubSpot, GA4, and Databox.
• English language proficiency at least B2 level.

Culture & Benefits

• Competitive base salary plus performance-based incentives (OTE).
• Medical, dental, and vision coverage.
• Employer-sponsored 401(k) plan.
• Paid parental leave and flexible vacation/sick time.
• Life insurance and disability coverage.
• Recognition programs for top performers.

Hiring process

• Initial chat with recruiter to explore mutual fit.
• Hiring manager interview focused on experience and role alignment.
• Panel interview with team members on real-world scenarios.