Loyalty & Retention Marketing Manager

TL;DR

Loyalty & Retention Marketing Manager: Develop and execute integrated marketing programs to drive customer loyalty and retention for a global SaaS spend management solution with an accent on customer lifecycle understanding and high-impact campaign delivery. Focus on creating compelling customer content, managing cross-functional collaboration, and measuring campaign ROI in a dynamic, fast-paced environment.

Location: Fully Remote (London, Jacksonville)

Company

hirify.global is a global leader in cloud-based spend management solutions, leveraging AI to simplify accounts payable and empower finance teams worldwide.

What you will do

• Develop deep understanding of customer lifecycle and key personas to inform marketing strategies
• Create and execute global marketing plans driving customer adoption and optimization
• Manage marketing programs end-to-end including agency relationships and budgets
• Track and report campaign performance and ROI to stakeholders
• Collaborate with field marketing, digital teams, and customer success to develop content and share best practices
• Provide input to marketing automation systems to improve campaign agility

Requirements

• 7+ years of marketing experience, preferably in SaaS and B2B cloud solutions
• Experience with CRM (Salesforce), marketing automation (Marketo/Eloqua), and analytics tools (Domo, PowerBI, Tableau)
• Background in accounts payable automation, procurement, or spend management software preferred
• Bachelor's degree in marketing, business, or related field
• Ability to work fully remote from London or Jacksonville
• English proficiency at least B2 level

Nice to have

• Experience in international marketing
• Strong analytical and problem-solving skills

Culture & Benefits

• Collaborative and meritocratic work culture with supportive leadership
• Focus on innovation and continuous professional development
• Global diverse team with emphasis on curiosity and idea sharing
• Flexible fully remote work environment