Associate Director Marketing

TL;DR

Associate Director Marketing: Lead marketing strategy for Acuity Scheduling to grow brand and customer acquisition with an accent on omni-channel growth, data-driven optimization, and cross-functional collaboration. Focus on designing integrated go-to-market strategies, optimizing funnels, and improving user engagement and monetization.

Location: Remote within the U.S. or hybrid in New York City

Salary: $164,000 - $287,500 USD

Company

hirify.global is a design-driven platform empowering millions of customers worldwide to build brands and businesses online with tools for websites, ecommerce, marketing, and scheduling.

What you will do

• Develop and prioritize growth strategies with senior leadership across Product and Marketing teams
• Create integrated go-to-market strategies aligning key initiatives and timelines
• Use data analytics to identify KPIs and drive continuous improvements
• Manage marketing spend and track performance against revenue and acquisition goals
• Optimize omni-channel growth and conversion funnels through testing and analysis
• Partner with analytics, design, and UX teams to personalize customer experiences and lifecycle marketing

Requirements

• Location: Must be based in the U.S. for remote work or able to work hybrid in NYC
• 10-12+ years of relevant marketing experience
• Proven experience growing or transforming brands in E-Commerce, B2B, or B2C
• Strong leadership and ability to lead complex cross-functional initiatives
• Expertise in performance marketing metrics and data-driven campaign optimization

Culture & Benefits

• Medical, dental, and vision plans with options for 100% covered premiums
• Flexible paid time off and 12 weeks paid parental and family care leave
• Retirement benefits with employer match
• Employee assistance programs and education reimbursement
• Dog-friendly workplace, free lunch and snacks, private rooftop, and hack weeks