ΠΡΠ° Π²Π°ΠΊΠ°Π½ΡΠΈΡ Π² Π°ΡΡ ΠΈΠ²Π΅
ΠΠΎΡΠΌΠΎΡΡΠ΅ΡΡ ΠΏΠΎΡ ΠΎΠΆΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ βΠΎΠ±Π½ΠΎΠ²Π»Π΅Π½ΠΎ 21 Π΄Π΅Π½Ρ Π½Π°Π·Π°Π΄
Integrated Campaigns Lead (Marketing)
128Β 000 - 170Β 000$
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Integrated Campaigns Lead (Marketing): Lead the planning and orchestration of integrated marketing campaigns to drive audience-centric engagement and growth goals with an accent on multi-channel strategy, cross-functional collaboration, and campaign performance optimization. Focus on designing and executing full-funnel campaigns, aligning marketing and revenue teams, and delivering measurable business impact.
Location: Remote, United States
Salary: $128,000β$170,000 per year
Company
is the world's first Active Insurance provider combining comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate digital risk.
What you will do
- Develop and operationalize a campaign theme calendar aligned with Product Marketing and Content teams
- Drive audience segmentation strategies and guide teams to effectively reach priority audiences
- Own and execute multi-channel campaign strategies with full-funnel goals
- Coordinate large cross-functional teams including PMM, Content, Creative, Growth, RevOps, and Sales
- Optimize channel investments for efficient audience engagement
- Provide analytics and insights to continuously improve campaign performance
Requirements
- Location: Must be based in the United States or able to work remotely within US markets
- 8β10 years of experience in integrated campaigns, digital marketing, demand generation, ABM, or field marketing
- Experience leading campaigns at scale in a growing company
- Strong understanding of multi-channel go-to-market motions and campaign orchestration
- Excellent communication, project management, and analytics skills
Nice to have
- Familiarity with IT buyers or the insurance market
- Experience working closely with Product Marketing and Sales
- Background in omnichannel orchestration and full-funnel optimization
Culture & Benefits
- 100% medical, dental, and vision coverage
- Flexible PTO policy
- Annual home office stipend and WeWork access
- Mental and physical health wellness programs
- Competitive compensation and advancement opportunities
- Remote-first, inclusive culture with diverse backgrounds welcomed
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