Senior Director B2B Marketing Programs

TL;DR

Senior Director B2B Marketing Programs: Leading and managing integrated marketing programs to drive engagement, lead generation, and revenue growth with an accent on ABX strategies, digital marketing technologies, and data-driven campaign optimization. Focus on planning, executing, and measuring multi-channel marketing campaigns, collaborating closely with sales and marketing teams to accelerate pipeline and achieve business goals.

Location: Hybrid in New York City with three days per week onsite at 60 Madison Ave office required

Salary: $199,090 - $248,860

Company

hirify.global is a leading mental health service provider partnering with over 450 companies globally, including Fortune 500 clients, delivering clinically validated mental healthcare solutions through a precision mental healthcare platform.

What you will do

• Plan, organize, and execute marketing programs to drive engagement and grow business within target accounts using ABX and digital marketing strategies
• Leverage predictive analytics, intent data, and martech tools to target prospects and optimize campaign performance
• Collaborate with content, product marketing, and digital teams to align messaging and improve conversion rates through A/B testing
• Partner with sales leadership to ensure seamless campaign execution and adapt strategies to segment nuances
• Lead and coach sales and marketing teams on campaign efforts and manage marketing program budgets
• Evaluate and manage external vendors contributing to named-account marketing and report on program results including ROI

Requirements

• Location: Must be based in or able to work hybrid in New York City with onsite presence required
• 10-15+ years enterprise marketing experience with at least 5 years in ABX and people management
• Strong expertise in digital marketing, SEM, paid social, and martech landscape
• Data-driven mindset with strong analytical and program management skills
• Excellent written and oral communication skills

Culture & Benefits

• Health, dental, vision benefits starting first day with access to One Medical and HSA/FSA plans
• Employer 401(k) match up to 2%
• Paid time off including vacation, sick leave, company holidays, and parental leave
• Access to wellness programs including Noom, fertility care support, and fitness subscriptions
• Professional development reimbursement and donation matching programs