TL;DR

Senior Director B2B Marketing Programs: Leading and managing integrated marketing programs to drive engagement, lead generation, and revenue growth with an accent on ABX strategies, digital marketing technologies, and data-driven campaign optimization. Focus on planning, executing, and measuring multi-channel marketing campaigns, collaborating closely with sales and marketing teams to accelerate pipeline and achieve business goals.

Location: Hybrid in New York City with three days per week onsite at 60 Madison Ave office required

Salary: $199,090 - $248,860

Company

%hirify_global% is a leading mental health service provider partnering with over 450 companies globally, including Fortune 500 clients, delivering clinically validated mental healthcare solutions through a precision mental healthcare platform.

What you will do

Plan, organize, and execute marketing programs to drive engagement and grow business within target accounts using ABX and digital marketing strategies
Leverage predictive analytics, intent data, and martech tools to target prospects and optimize campaign performance
Collaborate with content, product marketing, and digital teams to align messaging and improve conversion rates through A/B testing
Partner with sales leadership to ensure seamless campaign execution and adapt strategies to segment nuances
Lead and coach sales and marketing teams on campaign efforts and manage marketing program budgets
Evaluate and manage external vendors contributing to named-account marketing and report on program results including ROI

Requirements

Location: Must be based in or able to work hybrid in New York City with onsite presence required
10-15+ years enterprise marketing experience with at least 5 years in ABX and people management
Strong expertise in digital marketing, SEM, paid social, and martech landscape
Data-driven mindset with strong analytical and program management skills
Excellent written and oral communication skills

Culture & Benefits

Health, dental, vision benefits starting first day with access to One Medical and HSA/FSA plans
Employer 401(k) match up to 2%
Paid time off including vacation, sick leave, company holidays, and parental leave
Access to wellness programs including Noom, fertility care support, and fitness subscriptions
Professional development reimbursement and donation matching programs