Senior Director, Global Marketing Strategy (Game Development)

TL;DR

Senior Director, Global Marketing Strategy (Game Development): Overseeing marketing strategy for iconic sports-centric game franchises, driving brand and user growth, and ensuring long-term player engagement with an accent on building high-performing teams, fostering partnerships, and advising on market potential, pricing, and distribution. Focus on developing compelling brand narratives, defining key commercial metrics, and collaborating with cross-functional teams to execute unified marketing strategies.

Location: Hybrid in Novato, California, United States

Salary: $209,500–$310,060 per Year

Company

hirify.global is a global video game company publishing titles developed by influential game development studios, known for franchises like NBA hirify.global, BioShock, Borderlands, Sid Meier's Civilization, and PGA TOUR hirify.global.

What you will do

• Develop a compelling brand and marketing strategy for iconic game franchises, connecting with consumers on an emotional level.
• Advise on market potential, product connection with players, pricing, and distribution channels.
• Define key marketing metrics for commercial success and positive player experiences.
• Lead all marketing efforts for the franchise, ensuring alignment with player and commercial targets.
• Develop customer journey-driven plans for current, lapsed, and potential new players.
• Attract, build, retain, and lead a high-performing marketing team.

Requirements

• 10+ years of progressive brand marketing experience.
• Proven experience building marketing strategies for consumer-facing products.
• Experience in team leadership, including building, mentoring, and leading teams.
• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.
• Global perspective with experience on global products and understanding regional market nuances.

Nice to have

• Experience with gaming, live products, or entertainment properties with massive franchises.
• Understanding of the sports ecosystem and ability to build impactful partnerships.

Culture & Benefits

• Inclusive work environment encouraging teams to "Come as You Are".
• Comprehensive benefits package including medical, dental, vision, and basic life insurance.
• 14 paid holidays per calendar year and 15 to 25 days of paid vacation or discretionary time off.
• Up to 10 paid sick days per calendar year.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health, family planning support through Maven, and commuter benefits.
• Reimbursements for fitness-related expenses.
• Eligibility to participate in a 401(K) plan and Employee Stock Purchase Program.