Analytics Associate Director (Marketing)

TL;DR

Analytics Associate Director (Marketing): Leading the design and orchestration of media campaign measurement plans and delivering strategic insights with an accent on translating complex data into impactful narratives and evolving innovative measurement solutions. Focus on driving long-term, cross-channel client strategy and maintaining high analytical standards across projects.

Location: London, United Kingdom. Hybrid approach, with teams in the office around four days a week. This is a UK based role and requires individuals to have the right to work in this location.

Company

hirify.global is WPP’s global media collective, bringing platforms, people, and partners together to create limitless opportunities for growth.

What you will do

• Develop and lead measurement plans for paid media campaigns, ensuring effective reporting and strategic insights.
• Lead the creation of clear, robust, and thought-provoking campaign reviews and strategic insights.
• Evolve and design new, innovative measurement solutions, managing their delivery and global roll-out.
• Manage and mentor an analytics team, ensuring efficient workflow, high-quality outputs, and continuous professional development.
• Simplify complex problems into actionable approaches, confidently guiding teams to solutions and serving as a go-to expert.
• Lead stakeholder management across client portfolios, assisting clients and coordinating with third-party vendors.

Requirements

• Proven experience in a data & insight role, with practical application of analytical techniques in marketing.
• Previous agency, media, or consultancy background is highly desirable.
• Management experience, with a proven ability to recruit, manage, mentor, and delegate effectively to analytical resources.
• Strong quantitative and analytical skills, with a deep understanding of how analysis fits into overall client business strategy.
• Proficiency with systems such as SQL, Python, and ‘R’ would be beneficial.
• Understanding of Campaign measurement for both Direct Response and Brand Awareness campaigns.
• Strong organisational and project management skills, including team resourcing.
• Must be based in the UK and requires individuals to have the right to work in this location.

Culture & Benefits

• Hybrid work approach, with teams in the office around four days a week.
• Access to global hirify.global & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Variety of employee resource groups and frequent in-office events showcasing team wins and celebrating holidays.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Commitment to fostering a culture of respect, diversity, inclusion, and equal opportunities.