Content Strategist (AI)

TL;DR

Content Strategist (AI): Building and optimizing high-performing, AI-enabled campaigns for procurement professionals with an accent on product messaging, go-to-market strategy, and omnichannel asset creation. Focus on leveraging data and AI-powered tools to refine messaging, improve conversion, and scale content efficiently while maintaining brand voice and quality.

Location: Flexible, with option to work remotely, in office, or a mix of both. Workations up to 2 months abroad allowed.

Company

hirify.global is an e-procurement platform connecting buyers and suppliers for sustainable business in B2B and public sectors across 12 European countries.

What you will do

• Turn product messaging and GTM strategy into compelling content for procurement decision makers.
• Create omnichannel campaign assets, including paid/organic social, display, landing pages, email, and video scripts.
• Develop reusable message blocks and funnel variations (TOFU/MOFU/BOFU).
• Prepare localisation-ready campaign assets and toolkits for regional teams.
• Collaborate with Product Marketing, Digital & Demand Generation, Design, Translation & Localisation, and regional marketers.
• Optimise campaign performance using data, SEO/CRO insights, A/B tests, and AI-powered tools.

Requirements

• Several years of hands-on copywriting and campaign content creation experience in a B2B/B2G environment.
• Strong examples of campaign copy, ideally for procurement audiences.
• Comfortable working with value propositions, buyer journeys, and funnel stages.
• Ability to turn complex product input into simple, benefit-led messaging.
• Experience collaborating with cross-functional teams and managing stakeholder feedback.
• Familiarity with performance metrics, A/B testing, SEO/CRO basics, and AI-assisted content tools.
• Excellent written and spoken English required.
• German skills or willingness to develop them are a strong plus.

Culture & Benefits

• Flexible work location (office, remote, or hybrid).
• Continuous learning with access to Academy training.
• 30+ vacation days.
• Opportunity for workations (up to 2 months abroad).
• Support for health and pension, including bike/public transport ticket.
• Fair corporate culture with helpful colleagues.
• Flexible working hours and work-life balance focus.