Product Marketing Manager (E-commerce)

TL;DR

Product Marketing Manager (E-commerce): Planning, managing, and executing integrated marketing campaigns to drive engagement and growth across key markets with an accent on defining market opportunity, shaping product narrative, and influencing feature sets with customer insights. Focus on aligning cross-functional stakeholders for holistic campaign execution and ensuring a seamless customer experience.

Location: Hybrid (Karlsruhe, Berlin, or Remote within Germany)

Company

hirify.global is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe.

What you will do

• Define market opportunities, shape product narratives, and influence feature sets with customer insights.
• Develop and manage end-to-end multi-channel campaign planning from concept to execution.
• Align and coordinate with cross-functional stakeholders (product, creative, performance marketing, CRM, PR).
• Act as project lead for campaign initiatives, managing timelines, deliverables, and budgets.
• Implement multi-channel reporting, analyze results, and provide actionable insights for optimization.
• Collaborate with the product team to align marketing campaigns with product and feature launches.

Requirements

• 5-7 years of professional experience in campaign management, product marketing, or integrated marketing.
• Strong organizational and project management skills with a proven track record of delivering complex campaigns.
• Excellent communication and collaboration skills for aligning diverse stakeholders.
• Ability to interpret campaign performance data and translate insights into actionable recommendations.
• Hands-on experience with key advertising platforms and AI-driven tools.
• Experience working on international campaigns and adapting messaging to different cultural contexts.

Nice to have

• E-commerce, marketplace, or luxury goods experience.
• A genuine interest in luxury goods, particularly high-end watches.

Culture & Benefits

• Be part of the world’s largest online marketplace for luxury watches.
• Work in a fast-growing, innovative, and international environment.
• Benefit app with a monthly allowance of €80 for flexible use.
• Enjoy a free lunch to keep you energized.
• Permanent contract with long-term career prospects.
• 30 days of vacation per year, plus additional days off on December 24th and 31st.
• Opportunity to work from abroad for up to 20 days per year.