Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Building and optimizing strategies for user activation and retention for a chat marketing platform with an accent on optimizing every stage of a customer’s journey and driving monetization. Focus on planning and executing onboarding strategies, running experiments, and driving deeper product usage.

Location: Hybrid work in Amsterdam, Netherlands

Company

hirify.global helps creators and businesses automate conversations on platforms like Instagram, Messenger, WhatsApp, Telegram, and TikTok to improve engagement and sales.

What you will do

• Partner with Growth Product, Mobile, Lifecycle, and Marketing teams to influence activation, monetization, and retention.
• Collaborate with the Monetization stream to drive upgrades and cross-sells.
• Plan and execute internal and external Go-To-Market (GTM) strategies for monetization experiments and initiatives.
• Conduct continuous market research to bring insights to the team.
• Develop user journeys that drive adoption, usage, and upgrades to paid plans.
• Generate user insights through data and user research.

Requirements

• 5+ years of marketing experience with at least 3 years in B2B2C SaaS product marketing, preferably in Product-Led Growth (PLG) motions.
• Strong communication skills, with the ability to translate complex technical concepts into clear, compelling messaging.
• High empathy and curiosity to connect stakeholders across differing viewpoints.
• Ability to operate autonomously in fast-paced, evolving environments.
• Strong analytical skills and a deep understanding of user needs, market dynamics, and competition.
• Fluency in English, both written and verbal, is required.

Culture & Benefits

• Hybrid work and generous leave options to prioritize work-life balance.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Annual professional development reimbursement for conference tickets, online courses, and other relevant resources.
• In-office perks, including free meals and snacks.
• Company-funded sport activities, annual off-sites and team-building events.