Head of B2B & Go-to-Market

TL;DR

Head of B2B & Go-to-Market (B2B): Building and owning the holistic B2B strategy and Go-to-Market plan for a new marketplace proposition with an accent on value proposition definition, pricing, and seller acquisition. Focus on orchestrating cross-functional work, driving successful adoption, and ensuring a coherent seller experience during a major strategic shift.

Location: Fully Remote (Must be based in Spain)

Company

hirify.global is a profitable scale-up revolutionizing how people find professionals in over 1,000 unique categories across eleven countries.

What you will do

• Own the positioning and value proposition of the new Marketplace vision for prospective sellers.
• Build and lead the full Seller-side Go-To-Market strategy, from awareness to retention.
• Collaborate with commercial and product teams on pricing, promotions, and acquisition strategies.
• Design the end-to-end onboarding experience for new sellers joining the Marketplace.
• Build frameworks for measuring seller satisfaction, early churn risks, and long-term engagement.
• Lead programme management for the entire B2B Go-To-Market workstream, driving alignment and removing blockers.

Requirements

• 8+ years of experience across GTM strategy, product marketing, commercial strategy, or B2B marketplace growth.
• Led GTM launches for complex digital products, marketplaces, or multi-sided platforms.
• Ability to move seamlessly between strategic thinking and structured execution management.
• Highly collaborative, comfortable driving alignment across Product, Marketing, Commercial, and Operations.
• Commercially fluent; able to balance customer value, marketplace dynamics, and revenue outcomes.
• Thrive in ambiguity and can define structure where none exists.
• Must be based in Spain

Culture & Benefits

• Share options in a rapidly growing, Private Equity backed company.
• Flexible working policy with a central office in London.
• Private health insurance (Bupa) and enhanced Gympass membership with access to mental health courses and fitness classes.
• Personal annual Learning & Development Budgets.
• Fully stocked kitchen and monthly lunches.
• Regular wellness days with industry-leading talks and massages in the office.
• Access to Oliva - a mental wellbeing platform.