Web Strategist

TL;DR

Web Strategist: Shaping and optimizing compelling web experiences to strengthen hirify.global’s brand and reputation among clients, prospects, and the global community with an accent on data-driven marketing and strategic insights. Focus on developing integrated web strategies, driving engagement, and optimizing web experiences based on data and experimentation.

Location: Hybrid in Bucharest, Romania

Company

hirify.global is a global technology and consulting corporation, a catalyst for innovation and creativity, bringing the power of open hybrid cloud and AI strategy to clients and partners worldwide.

What you will do

• Collaborate with marketing and business stakeholders to develop web strategies aligned with organizational priorities.
• Build and optimize web experiences that drive better outcomes against key business objectives.
• Implement data-driven experiments to drive performance.
• Initiate new strategies and tactics to optimize pages based on data, research, and experimentation.
• Establish baseline performance metrics and regularly report insights and progress to stakeholders.

Requirements

• 2-4 years of experience in web strategy or digital marketing.
• Proficiency with Adobe Experience Manager Sites for web page creation and management.
• Experience with Adobe Analytics, Adobe Customer Journey Analytics, or Google Analytics for tracking web performance.
• Experience with Adobe Target for implementing personalization and A/B testing.
• Ability to work independently and collaboratively in cross-functional teams.
• Strong stakeholder management and communication skills.

Nice to have

• 2-3 years of experience in Adobe Experience Manager Sites and Assets, Adobe Target, Adobe Customer Journey Analytics.
• Experience with Adobe Experience Platform and Adobe Journey Optimizer.
• Understanding of omnichannel marketing strategies and customer journey mapping.

Culture & Benefits

• Opportunity to learn and develop yourself and your career.
• Encouragement to be courageous and experiment every day.
• Continuous trust and support in an environment where everyone can thrive.
• Emphasis on being growth-minded, curious, open to feedback, and transforming skills.
• Collaboration with colleagues, including different perspectives for exceptional outcomes.
• Courage to make critical decisions and embrace challenges with a can-do attitude.