Marketing Effectiveness Manager (Marketing)

TL;DR

Marketing Effectiveness Manager (Marketing): Leading the strategy and analytics for a multi-million-pound marketing budget with an accent on econometrics and performance measurement. Focus on optimizing marketing spend and driving commercial impact through data-led decision-making.

Location: Holborn (hybrid working, 3 days a week in the office, 2 days from home)

Company

hirify.global is a leading hospitality company in the UK.

What you will do

• Lead marketing planning and budget management across all channels.
• Own and evolve econometrics and attribution models.
• Collaborate with Finance for robust forecasting and reconciliation.
• Validate media mix and channel plans using data insights.
• Author trading materials and performance reports.
• Support strategic initiatives to calculate commercial impact.

Requirements

• Experience in integrated marketing measurement frameworks.
• Evidence of managing large-scale marketing budgets.
• Ability to synthesize complex data for reporting.
• Experience in collaborating with finance and analytics teams.
• Strong presentation skills for senior stakeholders.