Lifecycle Marketing Coordinator

TL;DR

Lifecycle Marketing Coordinator (Marketing): Expanding the lifecycle strategy by implementing email, in-app, and push messaging campaigns to engage with users with an accent on setting up campaigns, editing copy and visuals, defining target audiences, and localizing content. Focus on optimizing active communication campaigns, debugging performance issues, and analyzing existing communications to implement new messaging strategies.

Location: Hybrid in Tallinn, Estonia or Bucharest, Romania (minimum 2 days in office each week).

Company

hirify.global is one of the fastest-growing tech companies in Europe and Africa, impacting millions of customers and partners in 50+ countries with a mission to make cities for people, not cars.

What you will do

• Support the performance of over 2000 automated messages by setting up campaigns, editing copy, visuals, and target audiences.
• Draft, localize, and implement new lifecycle messaging campaigns for active, passive, and churned users.
• Work closely with local teams to support market-specific and global ad-hoc communications.
• Debug and optimize active communication campaigns to ensure best performance.
• Analyze existing communications and implement new messaging campaigns for active and churned users.

Requirements

• At least 1 year of experience working in marketing, product, or a similar field.
• An understanding of user lifecycle and high interest in developing this knowledge.
• Excellent English copywriting skills.
• High attention to detail and ability to focus and prioritise.

Nice to have

• Experience with lifecycle/email campaigns and communicating to large audiences.
• Experience with customer engagement tools (Leanplum, Braze, Intercom, etc).

Culture & Benefits

• Play a direct role in shaping the future of mobility, impacting millions of customers and partners.
• Work in fast-moving autonomous teams with smart people.
• Accelerate professional growth with unique career opportunities.
• Get a rewarding salary and stock option package.
• Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week.
• Take care of your physical and mental health with wellness perks.