Senior Product Manager CRM

TL;DR

Senior Product Manager CRM: Drive customer engagement and business growth by managing subscription services, newsletters, and targeted communications with an accent on personalization, lifecycle marketing, and data-driven optimization. Focus on designing segmentation strategies, executing lifecycle campaigns, and leveraging AI-driven personalization to enhance customer retention and value.

Location: Munich, Germany

Company

hirify.global is Europe’s leading e-commerce platform for beautiful living, operating in 20+ countries with a strong focus on design and customer experience.

What you will do

• Own and execute the CRM roadmap for subscriptions, newsletters, and targeted communications aligned with company goals
• Design and optimize segmentation, targeting, and personalization strategies across the customer journey
• Plan and deliver lifecycle campaigns end to end including concept, creation, QA, launch, and reporting
• Lead promotional and triggered campaigns ensuring relevance and performance optimization
• Identify upsell and cross-sell opportunities to increase customer lifetime value and retention
• Collaborate with marketing, tech, and data teams to ensure seamless customer experiences
• Experiment with AI-driven personalization and scale proven solutions into core CRM processes
• Track and improve performance through KPI dashboards, A/B testing, and data insights

Requirements

• At least 4 years of product management experience, ideally in CRM, subscriptions, or lifecycle marketing
• Strong understanding of CRM systems, email deliverability, and subscription mechanics
• Hands-on experience with A/B testing, customer segmentation, and campaign personalization
• Proven track record in designing upsell and cross-sell initiatives that drive retention and growth
• Excellent analytical skills with ability to turn data into actionable strategies
• Experience collaborating cross-functionally with marketing, tech, and data teams
• Fluency in English
• Experience with HTML and SQL

Culture & Benefits

• Inspiring, international, informal environment fostering ownership and career growth
• Unique culture based on trust, support, and open communication
• 30 days paid holiday per year
• Beautiful, centrally located dog-friendly office with free beverages and cafeteria
• Employee discounts on products and special occasion vouchers
• Regular company and team events
• Health and wellbeing offerings including sports membership and mental health support
• Discounted green mobility options and company daycare in Munich
• Subsidised company pension scheme
• Annual Social Impact Day for environmental and social good