Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Developing and leading end-to-end marketing strategies for hirify.global's Private Bank, focusing on high-net-worth individuals globally with an accent on data-driven insights for product teams. Focus on go-to-market launch strategies, audience strategy, and value proposition.

Location: Remote (Porto, Portugal · Spain · UAE)

Company

hirify.global's powerhouse of products helps 70+ million customers get more from their money every day.

What you will do

• Identify user needs by deeply understanding our customers and how our product works globally, to create data-driven, actionable insights for product teams
• Independently drive impactful go-to-market launch strategies by owning development of audience strategy, value proposition, positioning, and PR strategies
• Develop research plans to uncover customer insights, steer and validate the product roadmap, and stay on top of the competitive landscape
• Work closely with product and marketing teams to brief them with customer insights, value props, and messaging to successfully execute go-to-market campaigns
• Run experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy
• Scale product marketing efforts globally by operationalising resources, such as playbooks for regional marketing teams

Requirements

• Experience in either B2B or B2C product, growth, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global tech company)
• Passion for hirify.global’s products and knowledge of markets and competitive landscape in the fintech or payments industry
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require collaboration from various cross-functional teams
• A solid track record in consumer marketing and understanding of channels, such as in-product, digital, PR, and offline activations
• Demonstrated ability to analyse and distil data into actionable insights and to inform campaign strategy and product development
• Excellent communication and interpersonal skills to talk to anyone and work in a diverse, dynamic environment

Nice to have

• Experience in market research

Culture & Benefits

• Launched inaugural D &I Framework, designed to help us thrive and grow everyday
• Encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team