Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Developing and leading end-to-end marketing strategies for a private bank, focusing on high-net-worth individuals globally. Focus on driving impactful go-to-market launch strategies, uncovering customer insights, and scaling marketing efforts globally.

Location: Office in Madrid; remote from Porto, Portugal, Spain, or UAE

Company

hirify.global is a global financial super app helping 65+ million customers get more from their money, fostering a diverse and inclusive workplace.

What you will do

• Identify user needs and generate data-driven insights for product teams.
• Drive impactful go-to-market launch strategies, including audience, value proposition, positioning, and PR.
• Develop research plans to uncover customer insights and validate the product roadmap.
• Brief product and marketing teams with insights and messaging to successfully execute go-to-market campaigns.
• Run experiments to test hypotheses and bring analytical rigour to campaigns for informing strategy.
• Scale product marketing efforts globally by operationalising resources.

Requirements

• Experience in B2B or B2C product, growth, or consumer marketing in a fast-paced, hyper-growth global tech company.
• Passion for hirify.global’s products and knowledge of markets and competitive landscape in the fintech or payments industry.
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns requiring cross-functional collaboration.
• Solid track record in consumer marketing and understanding of channels like in-product, digital, PR, and offline activations.
• Demonstrated ability to analyse and distil data into actionable insights to inform campaign strategy and product development.
• Excellent communication and interpersonal skills to work in a diverse, dynamic environment.

Nice to have

• Experience in market research.

Culture & Benefits

• Certified as a Great Place to Work™.
• Mission to deliver more visibility, control, and freedom with money for customers.
• Outstanding employee experience and a diverse & inclusive D&I Framework.
• Opportunity to build a global financial super app.
• Work with a multicultural, hard-working team.
• Focus on building great products, redefining success, and simplifying complexity.