Head of Marketing (Fintech)

TL;DR

Head of Marketing (Fintech): Leading strategic product-led growth initiatives for a fintech company with an accent on product marketing, brand awareness, and customer acquisition. Focus on developing impactful marketing strategies and building a high-performing team.

Location: Dubai, UAE

Company

hirify.global is building MENA’s consumer and SMB financial platform, focusing on peer-to-peer and merchant wallets.

What you will do

• Own product positioning and messaging strategy.
• Lead go-to-market execution for new product launches.
• Build data-driven marketing roadmaps aligned with growth objectives.
• Drive multi-channel customer acquisition strategies.
• Establish marketing analytics frameworks for campaign optimization.
• Build and lead a high-performing marketing team.

Requirements

• 6+ years of progressive marketing experience.
• Deep go-to-market expertise and successful product launch experience.
• Strong leadership and mentorship skills.
• Highly data fluent with marketing analytics expertise.
• Excellent communication skills.
• Passion for fintech innovation.