Senior User Acquisition Manager (Mobile Games)

TL;DR

Senior User Acquisition Manager (Mobile Gaming): Driving the growth of high-potential mobile games by owning the full UA lifecycle, from strategy to campaign setup, optimization, and reporting with an accent on aligning UA efforts with game performance and company goals. Focus on launching and scaling new games, analyzing performance data, and developing creative testing strategies for mobile titles.

Location: Remote within European time zones (UTC to UTC+3), with coworking access throughout Europe. HQ in Paris. Hiring in countries like Spain, Turkey, Germany, North Macedonia, Poland, and the UK.

Company

hirify.global is a global mobile game developer and publisher, building proprietary technology (hirify.global Lab, with AI built-in) to scale mass-market games and create next-generation entertainment experiences.

What you will do

• Own and execute the full user acquisition lifecycle across major channels (social, SDK, DSPs).
• Lead the launch and scaling of new games, collaborating closely with Product and Growth teams.
• Align UA strategy with in-game metrics, player behavior, and monetization performance.
• Analyze and interpret performance data to identify growth opportunities and continuously improve efficiency.
• Develop and iterate creative testing strategies with the Creative Studio.
• Report and communicate clearly on performance, learnings, and next steps to ensure alignment across teams.

Requirements

• 5+ years of hands-on UA experience in mobile gaming, with proven success in launching and scaling games.
• Operational expertise in campaign setup, optimization, and performance analysis across major platforms (Meta, Google, AppLovin).
• Deep understanding of mobile game metrics, from soft launch KPIs to LTV and ROAS.
• Strong analytical mindset, comfortable working with data, MMPs (Adjust, Appsflyer), and SKAN frameworks.
• Excellent communication skills, with the ability to align with Product and Growth stakeholders effectively.
• Proactive, detail-oriented, and autonomous, with a passion for execution and iteration.

Nice to have

• Experience mentoring junior UA managers or coordinating small teams to ensure smooth collaboration and performance alignment.

Culture & Benefits

• Comprehensive benefits package depending on your location (e.g., insurance, meal vouchers, public transport, gym memberships).
• Access to Paris HQ and WeWork coworking spaces throughout Europe, with perks.
• Opportunity to collaborate in English with a global team from 35+ countries.
• Occasional team gatherings and off-site retreats (Workations).
• Bi-annual performance reviews to reflect on progress and align on development goals.
• Equipment support, including a home office setup allowance for remote workers.