Mobile Growth Manager (Performance Marketing)

TL;DR

Mobile Growth Manager (Performance Marketing): Maximizing ROAS and LTV for client apps by managing diverse user acquisition channels like Google, Apple Search Ads, and Meta, and collaborating with ASO and creative teams. Focus on executing structured experiments, analyzing data to optimize performance at scale, and staying ahead of industry changes like SKAdNetwork and AI-driven optimization.

Location: Remote in Europe.

Company

hirify.global is a mobile growth consultancy working with leading apps globally.

What you will do

• Support multiple clients, understanding and addressing their growth opportunities and challenges.
• Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok).
• Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
• Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals.
• Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
• Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth.

Requirements

• Proven Performance Marketing Expertise with hands-on experience running high-budget campaigns on Apple Search Ads, Google App Campaigns, and Meta.
• Strong Analytical Mindset to dive deep into data, uncover patterns, diagnose performance shifts, and recommend strategic pivots.
• Familiarity with MMPs (Adjust, AppsFlyer, Singular), SKAdNetwork, event tracking, SDKs, and web-to-app conversion flows.
• Experience running A/B and multivariate creative tests.
• Comfortable working with campaign management platforms (e.g., SearchAds.com, Kenshoo) and leveraging scripts or APIs to scale performance.

Culture & Benefits

• Be a pivotal player in a global marketing team.
• Work on various client projects, contributing to their success.
• Join a global team that celebrates diversity and builds teams representing a variety of backgrounds, perspectives, and skills.
• Opportunity to share thought leadership at industry events.