Senior Product Manager - Virality, Referrals & KOL (Crypto)

Location: United States; remote

Salary: $110.4K–$220.8K per year, plus equity and bonus

Company

hirify.global is a crypto platform offering spot trading, margin, futures, staking, and OTC services to individual and institutional clients. The role sits within Consumer Growth, where product, engineering, design, data, and lifecycle marketing build mobile and web experiences.

What you will do

• Own growth in viral, KOL-, and creator-referred new transacting users, setting targets and scaling sharing, referral, and creator systems.
• Build useful sharing and referral experiences with modeled incentives and sustainable payback.
• Design and test journeys from recommendations and creator audiences through product value to first transaction.
• Own Consumer features, updates, measurement, and commercial tools for the KOL Platform.
• Build creator tools across hirify.global’s app and web for KOLs, creators, and power referrers.
• Own acquisition cost and gross-margin payback, improve growth loops, and validate incremental impact through reliable experimentation.

Requirements

• Personally built a product, tool, feature, or experience that spread beyond its initial audience and can explain its contribution and customer impact.
• Repeated success beating acquisition targets through referrals, product virality, or creator-led growth, with evidence covering baseline, target, result, timeframe, improved component rates, personal contribution, and durability.
• Strong growth product sense, including sharing psychology, customer and creator motivations, customer research, UX, and copy.
• Independent investigation of user behavior with SQL and product analytics; ability to validate instrumentation and build funnel, cohort, and growth models.
• Ability to design reliable tests, interpret uncertainty, distinguish attribution from incremental growth, and evaluate acquisition cost and payback including retention, revenue, incentives, partner, operating, and fraud costs.
• Senior ownership and hands-on execution: set strategy, make prioritization decisions, align teams without relying on reporting lines, and deliver autonomously.
• Ability to use AI and working prototypes to turn original ideas into testable experiences.

Nice to have

• Experience building self-service creator or affiliate tools, revenue-share systems, or reliable partner payouts.
• Consumer fintech, crypto, payments, financial promotions, or fraud-control experience.
• Experience adapting growth journeys across markets, cultures, and regulatory environments.

Culture & Benefits

• Remote full-time role based in the United States.
• Equity and bonus are offered in addition to salary.
• Payward supports a diverse, global workforce and evaluates candidates based on relevant abilities, knowledge, and skills.
• Qualified applicants with criminal histories are considered consistently with the San Francisco Fair Chance Ordinance.
• Resume information identifying age, date of birth, or education attendance and graduation dates may be redacted.

Hiring process

• Job-related skills or work-style assessments may be required; results are considered alongside experience and interviews and are not the sole employment decision basis.
• Applications are accepted on an ongoing basis unless a specific deadline is stated.