Marketing Automation Specialist (Fixed-Term)

Location: Hybrid, with at least three days a week at the office in Sundbyberg, Sweden

Company

hirify.global is a Nordic meal kit provider operating brands across Sweden, Norway, Denmark and Finland, with its own production facilities, technology and customer experiences.

What you will do

• Build, launch and optimise personalised acquisition and reactivation campaigns in Customer.io across email, SMS, app and other direct channels.
• Develop customer segments and audiences based on behaviour, lifecycle, value and engagement.
• Own A/B testing for messaging, offers, audiences, timing and journey logic.
• Analyse campaign performance and turn insights into concrete improvements.
• Explore and implement Next Best Action and AI for personalisation, content, channels and journeys.
• Coordinate customer activities with Telemarketing and other teams, and share learnings across brands and markets.

Requirements

• Experience in CRM, marketing automation, lifecycle marketing or growth, with hands-on experience in a platform such as Customer.io, Braze, Emarsys, Voyado, Salesforce Marketing Cloud, Adobe or similar.
• Ability to design and evaluate rigorous, hypothesis-driven A/B tests and turn results into reliable insights and decisions.
• Structured, precise and detail-oriented approach to work, from segmentation through to calls to action.
• Commercial mindset, clear communication skills and motivation to connect work with business results.
• Fluent English and at least one of Swedish, Danish or Norwegian required.

Nice to have

• Additional Nordic languages or Finnish.
• Advanced testing, including statistical testing and incrementality.
• SQL, customer-level analysis, predictive models or Next Best Action experience.
• Experience in e-commerce, DTC or subscription businesses.
• HTML/CSS skills.

Culture & Benefits

• Fixed-term position until the end of August 2028.
• Flat organisation with high trust, short decision paths and real ownership.
• Opportunities for professional and personal development.
• Flexible start date, preferably as soon as possible.

Hiring process

• Applications are reviewed on an ongoing basis and must be submitted with a CV and cover letter via the application link; applications by email are not accepted.
• The process includes interviews, a case and two short online assessments.
• Apply by 19 November 2026.