Media Director (Paid Media)

Location: London, GB

Company

hirify.global is a global employer brand agency delivering end-to-end employer brand recruitment marketing campaigns for clients.

What you will do

• Own media strategy and performance for a major US account, acting as the senior media expert for campaign effectiveness and measurable results.
• Lead media planning, buying, activation, execution, optimisation, and reporting across digital and paid channels.
• Analyse complex cross-platform campaign data, identify trends and inefficiencies, and translate findings into actionable recommendations.
• Develop measurement and reporting frameworks covering metrics, attribution, campaign effectiveness, and media investment impact.
• Present performance insights and evidence-led recommendations to senior client stakeholders, while supporting the wider Campaigns team with technical media expertise.
• Collaborate with Creative, Key Accounts, Research & Strategy, and account teams to test and improve audiences, channels, creative, and targeting strategies.

Requirements

• Proven agency-side expertise across digital and paid media, including strategy, planning, buying, optimisation, and analytics.
• Strong analytical skills and experience working with large, complex datasets to produce tangible recommendations.
• Proven experience with GA4 and conversion tracking and attribution.
• Deep technical knowledge of campaign structures, tracking, attribution, audience segmentation, and optimisation across Meta (Instagram, Facebook, Threads), LinkedIn, YouTube, and TikTok.
• Strong performance measurement and analytics experience, including building reporting frameworks and demonstrating ROI.
• Hands-on ability to develop sophisticated media strategies, analyse campaign performance, and troubleshoot technical challenges.
• Commercial experience managing substantial budgets and balancing performance objectives with commercial realities.
• Ability to lead client presentations, pitches, and problem-solving sessions and communicate complex data and technical recommendations to non-technical stakeholders.
• Experience delivering large-scale, multi-channel campaigns for major US clients, with an understanding of international markets.
• Collaborative approach when working with strategists, creatives, and account leads.

Nice to have

• Experience with X and Reddit.
• Practical experience with cross-platform management tools such as Sprinklr.
• Experience implementing a client learning agenda and/or A/B testing.
• Functional understanding of incrementality testing methodologies such as Brand Lift and conversion lift studies.
• Experience in employer branding and recruitment marketing; interest and willingness to learn are sufficient.

Culture & Benefits

• Inclusive, high-performance culture focused on ownership, creativity, individuality, and equal access to opportunities.
• Work from Anywhere days are available for working from home or another location, including Greece for a week in summer.
• Holiday allowance, up to two weeks of office closure over the festive period, an additional birthday day off, and a Moving House Day.
• Vitality Health Insurance after probation, subsidised therapy sessions, and discounted Gymbox membership after probation.
• Office-based amenities include wellbeing and social activities, breakfast, flexible focus spaces, and a Happiness team.

Hiring process

• Apply, followed by an introductory call with the Head of Talent and a video call with the US Business Director.
• Complete a task and tour, followed by a High Performance Offer Deck with the COO.
• Adjustments are available on request to support an accessible hiring process.