Performance Marketing Specialist (Gaming)

Location: Remote, United Kingdom

Company

hirify.global develops and publishes videogames across PC and console platforms.

What you will do

• Plan, launch, manage, and optimize paid media campaigns across relevant channels based on game objectives, audiences, budgets, ROI projections, and platform requirements.
• Manage campaign setup and execution with agencies, media partners, and platforms including IGN, Future, Twitch, Discord, PlayStation, and Xbox.
• Lead email and CRM marketing, including strategy, segmentation, creative, execution, optimization, and reporting.
• Translate paid media, analytics, and store data into insights, recommendations, benchmarks, and reporting for internal teams and external studios.
• Brief creative partners on performance-led video and static advertising assets.
• Work with Legal and relevant teams to maintain advertising, tracking, cookie, CRM, privacy, and compliance standards.

Requirements

• Mid-level experience running PC and console campaigns across Meta, Google, Reddit, TikTok, X, and Snapchat; mobile experience is a bonus.
• Strong knowledge of the videogame sector, including PC and console marketing, endemic media, platforms, stores, and gaming attribution challenges.
• Advanced campaign optimization and performance analysis skills.
• Strong experience with GA4, Google Tag Manager, event mapping/tagging, and digital analytics.
• Extensive email marketing and segmentation experience; HubSpot and/or Mailchimp experience is preferred.
• Strong understanding of attribution approaches and tools, including work with incomplete or evolving attribution.
• Knowledge of performance creative best practices for video and static assets, and ability to combine media, analytics, and store data into benchmarks.
• Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies, and CRM.
• Project management, stakeholder and relationship management, negotiation, clear communication, analytical and commercial thinking, problem-solving, adaptability, and ability to manage competing priorities.

Nice to have

• Mobile advertising, mobile measurement partner, and mobile network experience within gaming.
• Experience working with game studios.

Culture & Benefits

• Remote work from the United Kingdom.
• Cross-functional collaboration with Brand, Creative, Legal, internal teams, external partners, and game studios.
• Work across different games, audiences, budgets, and campaign objectives.