Associate Director, CAIT (Creators, Affiliates, Influencers & Talent)

Location: Southeast Asian markets, including Indonesia, Thailand, the Philippines, Singapore, Malaysia, and Vietnam.

Company

VaynerMedia is a global integrated creative and media agency within hirify.global, helping brands drive relevance, attention, and business results through creative, social, media, and influencer marketing.

What you will do

• Architect and execute end-to-end influencer strategies across TikTok, Instagram, YouTube, and emerging platforms.
• Manage campaign lifecycles from briefing through implementation, tracking, reporting, and performance optimization.
• Discover, vet, secure, and manage UGC creators, influencers, celebrities, affiliate partners, agents, and managers across Southeast Asia.
• Lead high-value commercial negotiations, rights usage agreements, master service contracts, brand-safety reviews, and compliance processes.
• Develop platform-specific shooting guides, content principles, creator-led ideas, and remote production practices.
• Partner with Client Partnerships, Strategy, Creative, Media, Production, and Analytics while mentoring junior team members.

Requirements

• 7+ years of dedicated experience in influencer marketing, creator relations, or social strategy within an agency or fast-paced digital environment.
• Deep familiarity with the Southeast Asian UGC creator, influencer, and talent landscape, from micro-creators to top-tier entertainment celebrities.
• Advanced talent negotiation, commercial scoping, contract management, digital architecture, social platform mechanics, and content briefing skills.
• Experience managing full-cycle influencer campaigns from briefing through implementation, tracking, and reporting.
• Proven experience managing, mentoring, and developing junior team members in complex, cross-functional environments.
• Exceptional presentation, written, and verbal communication skills with the ability to lead stakeholder discussions.
• Strong social and creative judgment for evaluating ideas and content in specific local markets.
• Ability to move between hands-on execution and management, including creator negotiations, content review, and campaign strategy presentations.

Nice to have

• Experience as a creator or KOL with hands-on production or community management experience.

Culture & Benefits

• Work in an entrepreneurial, lab-oriented environment focused on solving business problems, testing hypotheses, and developing the craft.
• Collaborate with diverse teams and major brands across a global agency network.
• Build and scale a mid-level and junior team across Southeast Asia while maintaining authentic creator relationships.