Marketing Director Garment Care / Climate Care

Location: Amsterdam, Netherlands; balanced office-based working with flexibility to work from home based on team needs and individual circumstances. Work from abroad is available for up to 30 days per year.

Salary: EUR 96,600–144,900 annual base salary, plus a performance-based annual incentive and benefits.

Company

hirify.global develops and markets home-living products under the Philips brand and other brands, with a global team of more than 6,000 people.

What you will do

• Shape positioning, creative platforms, design and communication codes for the Garment Care and Climate Care categories.
• Lead and develop a high-performing team of Senior Marketing Managers while collaborating with global, market and cross-functional teams.
• Turn product innovation into consumer value through target audiences, propositions, naming, claims, messaging and reasons to believe.
• Build connected 360° demand systems across social, creator ecosystems, paid, owned and earned media, PR, CRM, e-commerce, retail and in-store activation.
• Set launch ambitions and go-to-market models for priority NPIs, ensuring propositions, assets, investment, channel plans and retail stories are ready on time.
• Use consumer, market and performance evidence to manage budgets, improve conversion, evaluate launches and scale or stop activity.

Requirements

• 10+ years of progressive marketing leadership experience across category, brand, innovation, go-to-market, digital, media or agency environments.
• Proven experience building distinctive positioning and translating complex technology or product specifications into simple, compelling consumer stories.
• Strong commercial acumen and confidence using business, portfolio, pricing, consumer and performance data to make decisions.
• Experience leading large cross-functional programs involving Product, I&D, Insights, Design, Digital, Media, PR, Commercial Excellence, Markets and agency partners.
• Deep understanding of social, creator ecosystems, retail, e-commerce, CRM, paid media and physical activation.
• Bold creative judgment, strong prioritization, curiosity, resilience and the ability to make decisions under pressure.
• Excellent communication and stakeholder leadership skills; fluent English.
• Bachelor’s degree in Marketing, Business or a related field.

Culture & Benefits

• Internationally competitive base salary, performance-based annual incentive and above-average pension contributions.
• Work-from-home, commuting and phone allowances, with a balanced office-based setup focused on in-office collaboration.
• Up to 30 days of work from abroad per year, defined care days, enhanced maternity and paternity leave, and an option to purchase additional leave.
• Health insurance, gym membership and product discounts, plus a company bicycle plan with accessories and insurance.
• Inclusive international working culture, family-oriented environment, and learning and career development opportunities.