Head of Marketing (SaaS)

Location: On-site in The Hague, Zuid-Holland, Netherlands

Salary: €6,000–€8,500 gross per month for a 40-hour week, experience-based.

Company

hirify.global develops workforce management software used by millions of employees worldwide, serving customers including bakeries, hotels, and retail chains in more than 20 countries.

What you will do

• Lead and grow a team of 7 marketers, setting priorities, goals, feedback routines, and development plans.
• Shape marketing strategy with the co-founders and translate it into executable campaigns, tools, and targets.
• Manage and optimize the marketing technology stack, including CRM, automation tools, and integrations.
• Build dashboards, monitor funnel performance, identify leaks, and use data to set team priorities.
• Partner with Product during the shift from sales-led to product-led growth and support international expansion.
• Coordinate marketing’s contribution across Sales and Customer Success, including new business, conversion, and upsell opportunities.

Requirements

• 7+ years of marketing experience in a SaaS, B2B environment, including 3+ years in people management with responsibility for leading and growing a team.
• Proven end-to-end go-to-market leadership, including launching in new markets and scaling established ones through aligned positioning, pricing, channels, and sales enablement.
• Expertise in demand generation and a pipeline-first approach, with experience building and scaling multi-channel demand engines that deliver qualified pipeline.
• Commercial and target-driven mindset with the ability to work backward from revenue goals into lead, MQL, SQL, opportunity, conversion-rate, and budget assumptions and defend the plan in the boardroom.
• Experience partnering with Sales and Customer Success across the full funnel to support new business, improve conversion, and create upsell opportunities.
• Daily practical use of AI tools and the ability to bring the team along in their adoption.
• Strategic thinking combined with hands-on execution.
• Fluent English required.

Nice to have

• Dutch or German language skills.

Culture & Benefits

• Fast-paced environment with short communication lines, limited unnecessary meetings, clear communication, ownership, and continuous improvement.
• 25 vacation days plus a birthday day off, with the option to buy or sell vacation days.
• Personal development budget, solid pension plan, and 8% holiday allowance.
• Travel allowance and work-from-home compensation.
• In-house chef, fresh lunch, team parties, drinks and trips, gym membership, and Friday chair massages.

Hiring process

• Apply without a cover letter; answer a few questions during the application process.
• Applications from job agencies and recruiters are not appreciated.