YouTube Thumbnail Designer (YouTube)

Location: Newcastle upon Tyne, England, United Kingdom. Hybrid role: 3 days per week from the Newcastle office and 2 days from home, with the option to work fully from the office.

Salary: £26,500–£30,000 per year.

Company

hirify.global creates expert content and digital experiences across technology, gaming, entertainment, fashion, lifestyle, sport, finance and other specialist areas. WhatCulture is a pop culture media brand with YouTube channels totaling over 8 million subscribers.

What you will do

• Design and create video packaging for YouTube and social media channels.
• Translate video topics and scripts into compelling thumbnails, pitch thumbnail concepts and video ideas, and collaborate with internal teams.
• Analyze YouTube Studio data and A/B test results to understand audience response and improve creative decisions.
• Research competitors and the wider YouTube landscape to identify trends and best practices.
• Source, edit and enhance images using professional editing tools to produce high-quality artwork.
• Create reusable templates and visual styles, including social media post templates, poster designs and other graphic assets.

Requirements

• Good portfolio and proven track record of producing high-quality, high-performing and data-driven YouTube thumbnails.
• Strong understanding of YouTube analytics and how to use it to improve hirify.global creative decisions.
• Deep knowledge of audience psychology and behaviour.
• Understanding of graphic design principles, including visual hierarchy and colour.
• Knowledge of Adobe Creative Cloud.
• Ability to develop clickable concepts and create curiosity without misleading the audience.
• Knowledge of visual storytelling and composition, with a versatile and adaptable design aesthetic.
• Understanding of how thumbnails and titles work together as a package, and extensive knowledge of the YouTube landscape.

Culture & Benefits

• Uncapped leave and enhanced parental leave.
• Discounted dental and private medical care, well-being support and a pension scheme with up to 5% matching.
• Profit-sharing bonus when targets are achieved and an employee share incentive plan.
• Employee referral scheme with payment following a successful hire.
• Newcastle office with bespoke studios, games area, free gym, personal trainer access, drinks and snacks.
• hirify.global promotes diversity, inclusion and a culture where diverse talent can thrive.