Director, Creative Integrated Marketing Experiences (IMX), Mexico

Location: Mexico City, Mexico. Travel required: 00%–25%. Relocation provided: No.

Company

hirify.global is a global beverage company with a portfolio of more than 200 brands and a mission to refresh the world and make a difference.

What you will do

• Define the creative vision, ambition, and quality standard for the Mexico portfolio.
• Lead creative strategy and development across multiple categories, brands, audiences, and business priorities.
• Guide locally originated creative platforms and the strategic adaptation and amplification of global brand platforms.
• Connect creative thinking across content, media, social, creators, shopper, experiential, and emerging platforms.
• Lead creative reviews, provide senior direction from briefing through execution, and promote emerging technologies and AI.
• Develop the internal creative organization, agency ecosystem, external partnerships, and LATAM-level creative contribution.

Requirements

• 12–15+ years of progressive experience in creative strategy, brand building, or integrated marketing, including creative leadership across major brands and complex portfolios.
• Proven ability to define creative visions, translate them into actionable strategies and breakthrough ideas, and contribute to brand growth and business results.
• Exceptional strategic and creative judgment connecting business strategy, consumer insights, cultural understanding, creative platforms, brand building, and commercial impact.
• Experience building, attracting, and leading high-performing creative teams, developing talent pipelines, and strengthening organizational capabilities.
• Strong executive presence, communication, and influencing skills, with the ability to engage senior leaders and build alignment around ambitious creative directions.
• An established network of creative, production, social, content, and specialist partners.
• Deep understanding of contemporary culture, integrated marketing, social, creators, experiences, emerging technologies, and the Mexican market and its consumers.
• Skills include brand architecture, brand positioning, channel management, competitor analysis, consumer segmentation, creative process, digital media strategy, leadership, marketing strategy, media planning, quantitative research, social media strategy, SWOT analysis, and team management.

Culture & Benefits

• Full-time position based in Mexico City, Mexico.
• Travel required: 00%–25%.
• Culture emphasizes curiosity, empowerment, inclusion, agility, continuous learning, and a growth mindset.
• Relocation is not provided.

Hiring process

• Job posting end date: November 17, 2026.