Paid Search & SEM (AI)

Location: San Francisco, United States; onsite

Company

Applied AI lab building end-to-end software agents, including Devin, an AI software engineer.

What you will do

• Own paid search for Devin’s self-serve funnel across Google, Bing, Performance Max, and retargeting.
• Develop keyword strategy, bidding, account structure, and audience targeting.
• Implement conversion tracking, including offline conversions, to optimize for signups and revenue.
• Partner with the web team to build and continuously test higher-converting landing pages.
• Report weekly on cost per signup, payback, and incrementality.
• Coordinate with SEO, lifecycle, web, and growth engineering teams to improve the full funnel.

Requirements

• Demonstrated depth in paid search, preferably at a software or consumer company.
• Experience working directly in advertising platforms, GA4, and BigQuery.
• Ability to analyze performance and distinguish real effects from statistical noise.
• Hands-on execution preferred over agency management.
• Strong conversion-focused approach that considers post-click outcomes.
• Demonstrated capability is valued more than a specific number of years of experience.

Culture & Benefits

• Dedicated budget and an existing product with active search demand.
• Direct access to web and growth engineering teams.
• Small team with very little process.
• Equal opportunity employer committed to reasonable accommodations and consideration of applicants with criminal histories under applicable local laws.

Hiring process

• Application is subject to the Global Applicant and Job Candidate Privacy Notice.
• US applicants agree to the Applicant Arbitration Agreement when submitting an application.