Content, Branding, Social Media & SEO Specialist (Crypto)

Location: Philippines; remote-first, work-from-home arrangement, which may vary depending on the role and team

Company

Binance is a global blockchain ecosystem and cryptocurrency exchange offering trading, finance, education, research, payments, institutional services, and other digital-asset products.

What you will do

• Build localized content for social channels, campaigns, blogs, and marketing collateral for a Philippine audience.
• Own local Facebook, X, Instagram, TikTok, and other social channels, including content calendars, publishing, campaigns, community engagement, and trend response.
• Improve organic search performance through keyword research, on-page optimization, and ranking-focused content while coordinating with regional SEO teams.
• Maintain brand consistency across assets and SEA markets.
• Partner with regional marketing on SEA campaigns, branding activities, and product launches.
• Measure content, social, SEO, and campaign performance and turn results into recommendations.

Requirements

• 2–4 years of experience in content marketing, social media, branding, or SEO, in an agency or in-house setting.
• Bilingual English and Tagalog required for coordination with overseas partners and stakeholders.
• Hands-on experience running brand social platforms, including calendar planning, publishing, and community engagement.
• Working knowledge of SEO tools and Google Analytics, including practical content optimization.
• Ability to interpret performance reports and decide what to change.
• Self-directed and able to work without a full team around you.

Nice to have

• Interest in or exposure to crypto, blockchain, or Web3.
• Experience across multiple SEA markets.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Global, user-centric organization with a flat structure and collaboration with world-class talent.
• Fast-paced, innovative environment with autonomy and challenging projects.
• Results-driven workplace with career growth and continuous learning opportunities.
• Competitive salary and company benefits.