Marketing Manager (LEGO Discovery Centers)

Location: LDC Hong Kong, with activity across the Beijing, Shanghai, Shenyang and Hong Kong hirify.global Discovery Centers; hybrid work with up to two days per week from home. Relocation support is not available.

Company

hirify.global creates play experiences through hirify.global Discovery Centers and other global entertainment destinations.

What you will do

• Adapt global marketing strategies, recommendations and campaign toolkits for Greater China audiences.
• Plan and deliver local marketing campaigns across the Beijing, Shanghai, Shenyang and Hong Kong hirify.global Discovery Centers.
• Coordinate 4–5 on-site events each year and turn campaign concepts into local activations.
• Work with global marketing colleagues, agencies, local partners and on-site teams to ensure consistent execution.
• Use local market knowledge and campaign performance data to improve attendance and commercial results.

Requirements

• 6–8 years of experience delivering end-to-end marketing campaigns across multiple markets and regions.
• Proven experience managing complex stakeholder relationships across global, regional and local teams.
• Experience delivering local campaigns using global marketing strategies, frameworks or toolkits.
• Experience leading local marketing activations and on-site events with on-site teams.
• Experience coordinating agencies, local partners and site teams.
• Ability to use local market and campaign performance data to inform execution and improve results.
• Hands-on ownership of campaigns from planning through local execution.

Culture & Benefits

• Work within a Sales & Marketing team connected to global hirify.global Discovery Centers and colleagues worldwide.
• Enhanced paid family care leave, life and disability insurance, wellbeing resources and a colleague discount.
• Bonus scheme available when goals are reached and eligibility requirements are met.
• Hybrid work model allowing up to two days per week from home, subject to role and team principles.
• Roles with high engagement with children require Child Safeguarding Background Screening as a condition of the offer.

Hiring process

• Applications are reviewed on an ongoing basis, and the vacancy may be amended or withdrawn before any advertised closing date.