Assistant Marketing Manager / Senior Marketing Executive (Chinese Marketing)

Location: Hong Kong, hybrid. The role targets Mainland and Mandarin-speaking families residing in Hong Kong.

Company

hirify.global is a college admissions consulting firm helping ambitious students access leading universities through admissions guidance, research, science-fair coaching, and leadership project support.

What you will do

• Own and execute the localized Chinese marketing strategy for the Hong Kong Mandarin-speaking community.
• Develop localized content matrices, video strategies, and brand positioning across Xiaohongshu/RED and WeChat.
• Plan and manage paid campaigns across WeChat Ads, Xiaohongshu, and Baidu, evaluating KPIs, CAC, and ROI.
• Architect, promote, and deliver Mandarin-focused seminars, webinars, workshops, and expos.
• Identify, negotiate with, and manage publishers, parent bloggers, micro-influencers, and alumni for campaigns and livestreams.

Requirements

• 3–5+ years of experience in digital marketing, content strategy, and event planning for Chinese or Mainland audiences.
• Native or near-native understanding of the Mainland consumer mindset, cultural nuances, and current WeChat and Xiaohongshu trends and algorithms.
• Proven ability to manage projects autonomously from concept and copywriting through performance evaluation.
• Exceptional persuasive copywriting skills in Simplified Chinese/Mandarin.
• Fluency in English is required for internal global collaboration.
• Strong data literacy and comfort evaluating marketing analytics tools.
• Proficiency with content/video creation and marketing integration software such as Canva, Adobe Creative Suite, Premiere, and Marketo.
• Must already possess a valid Hong Kong working visa with working rights, such as IANG, TTPS, or a Dependent Visa; immediate sponsorship is not available.

Nice to have

• Experience in premium education, EdTech, luxury, or consulting.
• Proficiency in Cantonese.

Culture & Benefits

• Rapidly growing startup with a flexible working environment and autonomy over work structure.
• Internal promotions and role changes represented 33% of recruitment last year.
• $1,000 annual individual training budget.
• Psychologist on staff, fireside chats, and workshops.
• Radical Candor feedback approach and a collaborative, ambitious environment.
• Most roles have the option to work from company offices or remotely; this role is specified as hybrid.

Hiring process

• Monitor the spam or junk email folder for correspondence from Team Tailor.